Posts Tagged ‘GoLocal247.com’
WEST HOLLYWOOD, CA and THE WOODLANDS, TX – September 15, 2010 – CityGrid Media, an operating business of IAC (NASDAQ:IACI), today announced its new private label reseller program enabling sales organizations to sell CityGrid Media’s advertising products. The CityGrid Media private label reseller program was created for sales organizations that currently do not have an online advertising product or are looking to expand their local product offering. User-Friendly Media is the first partner to launch on the new platform, allowing them to offer a new local online advertising solution to their customers.
“The CityGrid Network Reseller program has been growing over the past year and includes leading local advertising organizations such as SuperPages.com, YP.com, Dex One and more,” said Jay Herratti, CEO of CityGrid Media. “With our new private label offering, we are making it even easier for regional print yellow pages, newspapers and our new partner, User-Friendly Media, to quickly create a private label ad product without the headache of building new products, sales tools and training their staff.”
With the CityGrid Media private label offering, organizations can:
- Immediately start selling online advertising that deliver results. CityGrid Media ad products are content-based which are proven to deliver higher results for advertisers. With the ability to sell CityGrid Media’s ad offering, organizations can immediately build content ads for their advertisers and distribute them across CityGrid® Network’s hundreds of web and mobile sites.
- Implement private label sales tools. Organizations have access to turnkey online sales tools including campaign enrollment, ad copy creation and content ingestion tools and general account management systems designed to make the sales process easy.
- Deliver ROI analytics to their advertisers. A branded merchant dashboard and reporting interface displays results and analytics for each advertising campaign delivering your advertisers robust reports. The reporting interface allows advertisers to track all types of consumer connections including phone calls, map views, viewed offers, emails, service requests, video views and more.
User-Friendly Phone Book – First Partner to Launch New Offering
User Friendly Media, the parent company of The User-Friendly Phone Book and GoLocal247.com, is the first advertising organization to implement the CityGrid Media private label reseller program. Through the agreement, User-Friendly Media can now offer its customers new online advertising products giving them the ability to distribute their GoLocal247 profile across the CityGrid® Network.
“Partnering with CityGrid Media gave us the ability to build out a new online product offering almost overnight,”said Bruce Howard, CEO of User Friendly Media. “The combination of our sales force with CityGrid’s ad products and distribution is helping us drive more high quality leads for our advertisers.”
For more information on CityGrid’s Reseller program, visit www.citygridmedia.com/reseller.
About CityGrid Media
CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citygridmedia.com
User Friendly Media (UFM) sells directory, online and mobile advertising to over 30,000 small businesses in California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company publishes 36 directories with a circulation of over 6 million under The User-Friendly Phone Book brand, and 30 community websites under the GoLocal247 brand. UFM’s online offering includes tailored marketing solutions for local businesses including business profile listings, banner advertising, search engine marketing (SEM), search engine optimization (SEO) and mobile websites. Learn more about User Friendly Media by visiting www.userfriendlymedia.com.
Brandi Willard for CityGrid Media, (310) 775-3738 or firstname.lastname@example.org
Heather Burrer for User Friendly Media, (281) 465-5400 or email@example.com
THE USER-FRIENDLY PHONE BOOK NOW USER FRIENDLY MEDIA
Local Businesses @ Your Fingertips
Name Change Better Reflects Company’s Print, Online Offerings
The Woodlands, TX – July 19, 2010 – Beginning Today, The User-Friendly Phone Book will change its name to User Friendly Media to better reflect both its print and digital offerings. The new tagline, “Local Businesses at Your Fingertips,” reinforces the company’s mission to help consumers find local businesses wherever they search — directory, online or mobile.
“The fact is local search is expanding, TMP and comScore stated there were 31% more searches in 2009,” stated Bruce Howard, CEO of User Friendly Media. “As small businesses have many more advertising and marketing options, they need trusted partners to help them navigate the local media landscape.”
The Yellow Page Association reinforces that yellow page usage remains strong with 75 percent of Americans using the traditional yellow pages in the past year. The Kelsey Group is quoted as saying 18% of searches online are local in nature, while Google confirmed in April of this year that more than 20% of all online searches have local intent (averaging 2.8 billion local searches on the web each month).
User Friendly Media (UFM) sells directory, online and mobile advertising to over 30,000 small businesses. UFM operates in California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company publishes 36 directories with a circulation of over 6 million under The User-Friendly Phone Book brand, and 30 community websites under the GoLocal247 brand. UFM’s online offering includes tailored marketing solutions for local businesses including business profile listings, banner advertising, search engine marketing (SEM), search engine optimization (SEO) and mobile websites.
Learn more about User Friendly Media by visiting www.userfriendlymedia.com.