THE WOODLANDS, Texas – April 10, 2013 – User Friendly Media today extended its User Friendly Apps product line with the launch of Universal Web App, a web-based mobile app built with the latest HTML5 technology. Universal Web App allows small and medium-sized businesses to create mobile apps without having to download software, create a developer account, or maintain an app store profile. This affordable solution offers SMBs the flexibility to quickly create a mobile app, utilize productivity tools and connect with customers on any mobile device.
Customers are turning to mobile apps more than ever. In a recent report by mobile analytics firm, Flurry, when using a mobile device, consumers spend 80 percent of their time in apps. The result of this mobile app boom has led more SMBs to recognize the need to offer mobile apps to compete with larger rivals. In a story titled, “Tech Trends Expected in 2013,” Fox Business predicted mobile apps will become more prevalent for small businesses this year, “enabling them to be more connected, productive and use those moments of time that would be wasted if it weren’t for mobility.”
“We are excited about the launch of Universal Web App and the opportunity to offer SMBs another powerful tool for solving business challenges and engaging with customers,” said Bruce Howard, CEO, User Friendly Media. “All of our mobile apps are developed with the specific needs of SMBs in mind – they are easy to set up and fully customizable, and they increase efficiency around everyday tasks.”
The Universal Web App offers the same great features as User Friendly Media’s native iPhone and Android apps, including:
- Appointment scheduling – display availability and schedule appointments
- Payments – invoice and receive payments on the go through PayPal
- Messaging – connect with customers in real time
- Deals and Coupons – engage customers with loyalty and couponing
- Information – provide essential information through blogs, galleries and content pages
- Dashboard – control and manage the app
User Friendly Apps are available direct to SMBs at http://www.userfriendlymedia.com.
About User Friendly Media
User Friendly Media’s mission is to connect buyers and sellers by putting local businesses at consumers’ fingertips. The User Friendly Media portfolio consists of 36 directories and 30 community websites across eight states. The User-Friendly Phone Book is currently the second largest independent phone book publisher in the U.S. The company’s mobile solutions include App Express, a mobile app builder and mobile website platform for SMBs. User Friendly Media’s GoLocal247.com, one of the fastest growing local business directory website platforms in the country, is filled with enhanced local business profiles, online coupons and everything local citizens need to discover what is happening in their communities. It is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson.